Dara is one of the world’s most trusted voices on performance creative. 

She worked as a senior director of performance marketing at Thesis, managing over $100M in ad spend.

In addition to being Motion’s Chief Evangelist, she runs her own small agency, speaks at advertising events around the world, and has grown her YouTube channel to 100K subscribers.

Evan, aka Mr. Creative Strategy, will be your host and guide for the entire course.

Evan has a deep understanding of how the best-performing creative teams operate.

He’s worked with hundreds of our best customers at Motion and led countless events, livestreams, and training sessions. Evan will be teaching sessions and cheering you on in our private community.

She’s the undisputed queen of psychology-based creative strategy.

Sarah is the founder of TetherOS, a creative operating system that uses social listening to tell performance teams exactly which messages, angles, and formats to produce next.

She’ll teach you AI-native research techniques to build repeatable ad systems around emotional, behavioural, and cultural insights.

Alysha once sat where you are right now.

She was a designer searching for a more profitable career path. She attended Motion’s training events and got her start in the industry.

Alysha is now working in the frontier of AI-native creative strategy and will teach the most up-to-date techniques for orchestrating ad production at speeds that were impossible to imagine even six months ago.

Kyle is the Shohei Ohtani of advertising.

He’s a multi-talented creative who writes, films, and stars in his ads. He’s a master at lo-fi and high production. And he’s an excellent teacher including teaching night classes as a professor of copywriting at Conestoga College.

He will deliver hands-on sessions with ideation, scripting, filming, briefing, and editing techniques that anyone can master and apply instantly.

Janae has spent her career scaling physical product brands from cookware kitchenware at Caraway to footwear at TOMS to production equipment brands.

She understands the unique challenges of selling tangible lifestyle products: longer consideration cycles, the need for lifestyle imagery, and robust UGC programs that sell both product and aspiration, balancing brand-building with performance.

Record-breaking BFCM sales. Data-driven creative production. Creative that reaches millions of people. Daniel has done it all.

He’s the Creative Director at Harry’s, the #2 shave brand globally. Harry’s advertising approach is scientific, built for global scale, and endlessly creative. Daniel will share what it takes to make it at the top of the DTC ad game.

Jade works at the B2C app Calm, which hit a $2 billion valuation with 130 million downloads and 4.5 million paying subscribers.

She’ll teach you how to create ads that drive high-intent subscribers (not just cheap installs), how to balance CPA with lifetime value, and how to think critically about intent as you test across audiences and creative styles.

Emily oversees creative strategy at DROOL, a lean-teamed London art marketplace with 1M Instagram followers and 500K+ artworks sold, and previously ran performance creative at a growth agency optimizing Meta ads across DTC verticals.

She'll teach you how to use audience insights to sell aspirational products through subtle psychology and aesthetic-driven creatives, even when you don't have a traditional problem/solution framework.

As a creative strategist at the agency Ready Set, Sophia works with global brands operating at the highest levels of creative performance.

Ready Set is one of the most respected agencies in the performance creative game, with clients like DoorDash, Birdies, Hims & Hers, and Coinbase.

With a big background in traditional advertising, Viti knows how to make creative that breaks through in massive, competitive markets.

He was part of the early years of Ready Set and then joined Mott & Bow to develop the Men’s Denim category.

Now he is the lead creative at Happy Mammoth, a global wellness and supplements brand trusted by millions of women worldwide for its nature-inspired formulas that target the body’s crucial “command centres” to improve gut and hormone health.

Cate will teach you what creative excellence looks like, sharing what’s she learned working at the global agency Monks.

Monks combines an extraordinary range of global marketing and technology services to redefine how brands interact with the world. Monks was named Adweek’s first AI Agency of the Year (2023), ranks among Cannes Lions' Top 10 Creative Companies, and recently won Best Use of AI at the Meta Agency Summit for their work with Headspace.

Naomi is a rare talent who can see the big picture and roll up her sleeves to build it.

She’s a creative strategist at Spacegoods. Their small in-house team produces 400 ads per month, rapidly testing and learning as they build a category-defining wellness brand in the emerging functional beverage space.

Blaise will share the skills you need to succeed in both in-house and large agency environments.

He’s worked as a Creative Lead at both startups and giant agencies like Power Digital Marketing. There, he spearheaded paid social creative strategy across 8–10 diverse client accounts, primarily in the Lifestyle ecommerce sector.

Darcy can show you how to make effective creative in the health and wellness space.

She’s the lead creative strategist at Heights, one of Europe's fastest-growing health & wellness companies. Before joining Heights, she was a creative strategist at Flo, the world’s #1 health & fitness app worldwide for female health with 420m+ users.

The scale master.

Bill helped scale Baseball Lifestyle 101 from 5,000 Instagram followers to 1M+ across platforms and from a living room operation to 100+ employees. And in 2025, Baseball Lifestyle 101 jumped from 8 to 9 figures in annual revenue.

Bill is your guide to the real growth levers. Organic social. True top of funnel. Profitable customer acquisition. Don’t miss this chance to hear from a top 1% operator.

The AI creative master.

Do AI ads actually work? Yes. But not the crappy workflows you’re learning from a bunch of viral charlatans.

Will is the real AI master. You’ll learn advanced ways to use AI to find your ideal buyers, craft tailored creatives, and continuously iterate to keep your results climbing. Dive deep into his process for AI-driven personas, research, and AI-enhanced post-production.

The viral content master.

Oren will decode short-form video trends, new cultural signals, and timeless consumer psychology, helping you untie the boundaries between organic and paid strategies.

Oren’s experience is vast. He’s immersed in brand strategy and ecommerce execution. He’s been a VP of marketing for four consumer companies. He’s a working creative director. And he’s delivering a two-hour private workshop just for us.